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The big problem with Google


Not everything you think. Report
Om Malik

When I first met Larry Page and Sergey Brin in the 20th century, my first impression about them includes phrases such as men super intelligent, the engineers and engineering minimalist and noting that the search engine Altavista , before Google, it was created. While Google has a different benefit, to find things on the web very quickly . Search engines do not currently
are only views on the page and other services, says Page , "We are all about search and search, while others think of themselves as national media company and not as a search engine, jokes Brin "(from my history forbes . com).
They knew that the search queries were nothing without a great infrastructure to support queries. But more importantly, knew of simplicity that the experience of ingratiate with the masses. Google
So it occurred to create a clean white page where the logo appears only in different designs depends on the occasion, a small box in which to enter queries and the search button.
That was the perfect solution and I bet Steve Jobs Apple to have a hard time finding fault with it.
Already in the first ten years of Google, the philosophy of simple driven search box and working fine for Mountain View California (internet giant ).
also found a way to increase that simplicity with a business model of text-based ads that has turned the company into a giant of nearly $ 30 million year.

Google's future:
As seen in the future, Google needs to realize that it is a user experience and the problem of the simple search box, competing with the experiences of consumers .
from my point of view, the experience is not going to make things beautiful and attractive icons, where the key interfaces in the creation of simple, rapid and useful to use.

No one can doubt the ability of Google's great software engineer who has in the past but that simply is not enough good in the world that tries to conquer. Telephones, televisions, productivity applications, and even Google Local pages themselves are less about search and more about commitment, something that is not based on DNA corporate enterprise.

Here are three great challenges that Google has to overcome:

- sure that the software can be used by tens of millions of people in a wide product heterogeneity
- Overcoming the history of single use data to define the future.
sure to keep people in their playground, instead of helping people find the information they were looking for and to send elsewhere: a radically new approach to the company.

All these problems are behind the problems the company faces with their products.
On December 20 U.S. newspaper The New York Times reported that Google was postponement of the release of Google software TV, which in turn would delay the plans of their partners TVs connected to show the Consumer Electronics Show 2011 (CES), where Google software TV has been criticized for being too complex.
This means that such challenges are not unique to Google's TV, but could be more serious because of its novelty.
In recent days I have been using the smartphone of Samsung Nexus S model with Android system and the signature Google, as expected, the hardware is top quality.