After purchasing a product and if we were ill-served is what I always remember, passing fads, the years pass. All we have ever experienced this and many others we have been discouraged, or worse, scorned.
In many cases it seems that vendors were publicly to compete with us in a game who really is right, and you lose the focus that we are not playing a game of tennis, but we are buying a product with the result that customers leave our store and purchase a competing product that offered similar benefits .
is why today many companies hire mystery shoppers in order to improve customer service process by a critical analysis service programs , coordinate sales teams and by monitors the outcome of the training given to staff corriginedo errors later to achieve a qualitative improvement.
Unfortunately the bad attention is very common in South American countries where the blame really do not have employees of the companies but rather due to lack of training-training, either through ignorance or for lack of financial resources to hire external consultants.
Any employee of the company that event, large or small, today should know that good service and good atmosphere between peers generate an optimal business environment.
not forget that the marketing is a very new English-speaking countries with only 20 years, since both in Europe and the United States arrived in mid-century of life, are the same companies in charge of counting Simulation practices in their operating manuals sales and marketing plans required ripe.
But despite cultural differences, as a first important thing to know is not always to do stress upon the quality of care is thought to increase costs, as it should be clear if we focus on improving customer service we are making a caulitativa investment then will be reflected in higher sales and better promotion of our business or service.
As a starting point we determine what type of customers we serve, set the target, their tastes and behavioral signs.
Second must know their habits (frequency of purchase daily, weekly, monthly or annually).
This will give us the pattern, in the case of regular customers who visit us, you can learn their profiles, their tastes and preferences.
is very common for potential customers visiting on numerous occasions for advice on our products, usually happens when we offer goods made with technology, which requires a thorough analysis of people in relation to advantages, disadvantages and durability.
why we must keep in mind that this type of purchase is not in calls "impulse" , since due to its high cost and complex specifications, customer must plan it and compare it to other products on the market, it will go door to door Consulting about our competitors.
Without being great psychologists of our customers, we must be attentive to their concerns, hear what they want and leave no unanswered questions, and if you know of some features, check with our superior or this is not possible, commit ourselves to inform our customers in the next transcruso 48 hours.
We must know we do not sell products, sell satisfactions. This implies that a successful sale will be one that passed the test of understanding.
Human beings are social beings and as such when purchasing a product or service in mind that we should have a positive exchange and consensus, beyond the price that is at stake.
Do not forget the famous phrase.: "I paid expensive, but treated me so well ..."
Equation cost-beneficial should result in value, that value added human and non-transferable. In this example the attention exceeded customer expectations, leaving the price in second place and creating a bond of relationship with the seller, who definitely knew how to listen, learned to understand putting in place of another.
is very important to note that many customers is that they know what they want but ignore the features and benefits of certain products because we know that nobody is an expert in the field of first hand, having had their first contact only in a single advertisement or graphic communication, which are a guide to the product but not the entrance.
And inside our business or office where good commercial support / training is the real star in the sales process or service.
why we should not forget that any client or customer believes it is the most important of all customers, your visit is for finding a solution, if we know how to capture that demand likely do a good job that just made good use of three human signs: Vital: a good smile, a good ear, a good word.
