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No. 35 Richard Dagger: New Book Presentation

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The big problem with Google


Not everything you think. Report
Om Malik

When I first met Larry Page and Sergey Brin in the 20th century, my first impression about them includes phrases such as men super intelligent, the engineers and engineering minimalist and noting that the search engine Altavista , before Google, it was created. While Google has a different benefit, to find things on the web very quickly . Search engines do not currently
are only views on the page and other services, says Page , "We are all about search and search, while others think of themselves as national media company and not as a search engine, jokes Brin "(from my history forbes . com).
They knew that the search queries were nothing without a great infrastructure to support queries. But more importantly, knew of simplicity that the experience of ingratiate with the masses. Google
So it occurred to create a clean white page where the logo appears only in different designs depends on the occasion, a small box in which to enter queries and the search button.
That was the perfect solution and I bet Steve Jobs Apple to have a hard time finding fault with it.
Already in the first ten years of Google, the philosophy of simple driven search box and working fine for Mountain View California (internet giant ).
also found a way to increase that simplicity with a business model of text-based ads that has turned the company into a giant of nearly $ 30 million year.

Google's future:
As seen in the future, Google needs to realize that it is a user experience and the problem of the simple search box, competing with the experiences of consumers .
from my point of view, the experience is not going to make things beautiful and attractive icons, where the key interfaces in the creation of simple, rapid and useful to use.

No one can doubt the ability of Google's great software engineer who has in the past but that simply is not enough good in the world that tries to conquer. Telephones, televisions, productivity applications, and even Google Local pages themselves are less about search and more about commitment, something that is not based on DNA corporate enterprise.

Here are three great challenges that Google has to overcome:

- sure that the software can be used by tens of millions of people in a wide product heterogeneity
- Overcoming the history of single use data to define the future.
sure to keep people in their playground, instead of helping people find the information they were looking for and to send elsewhere: a radically new approach to the company.

All these problems are behind the problems the company faces with their products.
On December 20 U.S. newspaper The New York Times reported that Google was postponement of the release of Google software TV, which in turn would delay the plans of their partners TVs connected to show the Consumer Electronics Show 2011 (CES), where Google software TV has been criticized for being too complex.
This means that such challenges are not unique to Google's TV, but could be more serious because of its novelty.
In recent days I have been using the smartphone of Samsung Nexus S model with Android system and the signature Google, as expected, the hardware is top quality.

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International Seminar PHOTOS RURAL WOMEN

share some photos of the event held on 02 and December 3 with the participation of and exhibitors, as well as guests and cultural presentation Yuyachkani group: "Monument to the Peruvian Women."

SEM. RURAL WOMEN INTERNATIONAL

http://picasaweb.google.com/tierrafecunda/SEMINTERNACIONALDEMUJERRURAL #

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indicators show that rural women have lower development conditions than men of their own community

Although the main role of women has exceeded the ancestral thought the housework pigeonholed into

Sonia Montaño, Director of the Gender and Development Unit - UNITED NATIONS, Delfina rods, Rural Development Coordinator MIMDES, and Jeanine Anderson, researcher PUCP, discussed "at the close of the Seminar International Rural Women. Change and persistence "- on public policy model Peru and Latin America, and the impact it has had increasing involvement of rural women in this field.

For Jeanine Anderson (PUCP) the government's job is to anticipate the resolution of any conflicts that people not yet identified as problems in themselves, to generate a range of policies for the rural population. "Governments should provide policies to provide proposals beyond the demands of the population," he said.

On the participation of women in rural and regional policy said it is inaccurate to try to make the rural woman in a faithful copy of the urban women. "Rural women play a dual role in society. Not willing to leave his role as active woman, producer and manager of your home, to adopt a passive, consumer telenovelas, alienated from the capital. Today's woman develops integrated leadership within the family and community, "he said.

According to the representative of MIMDES, Delfina rods, is part of government administration, developing public policies are different for each type of population and multicultural identity that exists in our country, however the legal framework Peru is still incipient in this area. However, he mentioned that since 2004, have been working on policies relating to poverty alleviation, food security and national competitiveness strategies and rural development.

Meanwhile, Sonia Montano (CEPAL - UN) said that we are facing a paradox of social and political development, where the leading role of women has been achieved ruptured ancestral thought that the box only to domestic work. However, indicators show that the situation of rural women still worse off than men in their own communities. Are poorer, more illiterate, undocumented, have large numbers of children, high maternal mortality rates, less access to jobs, lower wages, among others.

Thus, "rural women symbolize the defense of public policies, for they represent everything that a country needs and their work not only helps your revenue home, but also represents an important contribution in the fight against poverty in a country, "said Montano.

According to ECLAC studies, it is proven that without the work of women, the poverty figure would be 10 points higher than that today exists in Latin America. Moreover, its performance has contributed improving environmental awareness.

Chile, Costa Rica and Uruguay are the country with the lowest index of rurality and poverty, because they have been included in a public policy that protects the right of women to perform unpaid work, to receive a minimum pension for each child born alive, which removes the vulnerability to poor and rural women.

To Montaño, it is necessary to end "the politics of a state fails, the policy of no policy" that prevails in other countries in the region does not contribute with development. We need an integrated system of employment generation that does not discriminate on gender, nor underestimate the ability of women reaching only as recipients of basic social benefits.

"Women today not only bring more revenue into the house, also give added value to the wages of other family members, as unpaid work, defined as domestic work, is a contribution to the household it is necessary to recognize, "he said.

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Gender inequity prevents Rural women have access to land and property

The Seminar International Rural Women. Change and persistence "by various civil society organizations today introduced the problem that women have coastal, Andean and Amazonian unauthorized access and control of their land. The first day of the seminar was held with the participation of about 100 researchers, social experts and leaders from Latin America who gathered in the district of Miraflores, Lima.

For the anthropologist, Alejandro Diez, Catholic University, the main difficulty encountered by the Peruvian rural women to access land in their communities, is the standards. "In Peru, the legal framework is contradictory and the rules themselves are often the source of conflict on issues of ownership," he said.

In our country there is a national law, other community and third born of everyday use and customs of communities. However, in all cases the involvement of women is low or almost nil. Invisible state regulation of women's participation, community bylaws not incorporate them, and in rural behavior, which is the prevailing, there are marked differences that favor males.

In this case, the woman only has access to land in a accesitaria, for being the daughter or wife. There are no equal opportunities to acquire land through purchase, have no documents, and through transfer of land or inheritance, the man agrees to a greater amount of land and in some cases only the man who inherits.

Rita Borquez, Chilean sociologist, argues that gender gaps remain at the international level, which reinforces the need to expand the global vision of women and access to land.

also Edilma Flor Osorio of Colombia said that gender inequalities also cause conflicts within families and communities.

Conclusions

To counter the obstacles to women's range formalized or get a property is necessary to facilitate access to documentation (not all have ID, are not considered citizens). The content of the standards must be taken into account in the justice system in communities. There should be a community advocacy, to ensure women's rights and benefits, provide advice and denounce violence. The state must take concrete actions in the loss of land by women, and try to correct the broken bridge that now exists between state regulation, community and rural behavior.

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organized seminar "Rural Women. Change and persistence "

( Article published in the newspaper La República, on December 1, 2010)

In order to identify their problems and needs of rural women and their potential as key development actors, will be held International seminar "Rural Women. Change and persistence ", on Thursday 02 and Friday 3 December.

This seminar will bring together more than 50 research and development professionals from different countries of Latin America , and social representatives and leaders to discuss the current situation of rural women in Latin America, in order to identify their problems and needs, their potential as central actors in development.

The seminar is also designed as a space to contribute to public policy analysis in the region and the formulation of new proposals for the full exercise of the rights of rural women . For this analysis of policies at Latin America, one of the most awaited intervention of Sonia Montano, chief of the Gender and Development Unit of ECLAC .

The organizers of this event are the Centro Peruano de Estudios Sociales - CEPES CooperAcción, the Manuela Ramos Movement, the International Land Coalition - ILC and the Association of Development Organizations Development - ALOP.

( Article published in the newspaper La República, on December 1, 2010)