Ethnic Marketing ... Music and flavor for all 
Jazz, Blues, Merengue and cream milkshakes. ..
In my memories of traveling in Europe I'll never forget my time in Berlin (Germany) and have lunch one day at McDonald's the traditional combo but with a touch of difference, instead of soda and beer.
travel that anecdote a few years ago is now a fact and now called "ethnic marketing" .
As the music industry for more than 50 years selling their talents to the target audience of African origin now also gives rise to fast food.
As a result of market research and demand, the chain McDonald's is taking cues from the aforamericanos, Asians and Latinos to persuade the target of white americans to savor milkshakes and snacks with the same eagerness that consumed hip-hop , salsa and rock & roll.
According to the report by Neil Golden, chief marketing officer of McDonald's U.S., the ethnic consumer tends to set trends encouraged new ideas in advertising campaigns aimed at this target.
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A difference with other companies who hire external creative development of advertising materials, is that McDonald's have developed their own campaigns to consumer groups minority, something that has been doing desdehace over 30 years.
This measure reflects a demographic shift in the United States due to the growth rate of the population of color, Asian and Latino. Where
California and Texas are the ones who possess this "majority minority," meaning that whites Hispanics are not less than 50% of the population.
Low and competitive prices this chain is an advantage to grow in the market to gradually get out of the last recession.
In the first three months of this year, sales to these minority groups have grown 1.5% due to the incorporation of new products and better brand awareness on the part of this target.
Golden also said that first taste of minorities can influence the behavior of most consumers.
One of the products that target Hispanics are the "party menu" that includes patties and spicy guacamole.
Following the launch, sales exceeded expectations in Orange County and specifically in Laguna Beach, an area that historically was more than 90% of whites.
An important strategy that was conducted was "Leading with Insight Ethnic" for different local fast food chain.
As well as the tactics of Focus Groups with African Americans, Hispanics and Asians.
This sensitivity has influenced the new products we find fruit smoothies and messages to promote preparation "mocha" high demand on the African American client.
In fact, many ads have been created for the public of color, in the last 10 items developed by Nielsen were intended to target the black population.
Finally we can say that McDonald's recognizes that this cultural change strategies are generating signals in the process of marketing.
the case of Argentina in Buenos Aires you can find local McDonald's with hamburgers of readiness "kosher."
