The phenomenon of urban tribes is long on the rise worldwide.
But what is its significance?
All
psychologist in the art would reflect on that adolescence is a time of transition from puberty to adulthood. and in that transition youth are discovering their true identity which is no more nor less than to enter the world of change, both hormonal social to become real men and women.
What were the hippies of "California flower power" with its unmistakable symbol of peace, were the "moods English" with its distinctive pants with suspenders and its Vespa brand scooters, even the "punks" and "skins" not ceased to be part of this trend of defiance mixed picture marketers. Basically these are post-war social movimiento.
But that associate these trends, supposedly anti-establishment, with the system itself?
jeans brands like Levi's, Fred Perry shirts, Italian Piaggio scooters, Dr. Martens military boots, slippers All Star, Bones skates and Santa Cruz have been on the staff of the new global rebels for years.
But it is clear that these social movements are subcultures that have emerged in major cities worldwide.
A specialist in this social issue has been Hall-Jefferson who in 1983 recorded his research which characterized these young people with no class and old gathered to share their leisure. Posing as the fear of the working classes to address the threat of its destruction.
To be more precise we can say that there is a clear definition of the author of the book "Urban Tribes, Ethan Watters that defines them as "A group of single people with common interests who enjoy the same urban style."
etimilógicamente Or more like the word says: urban social movements originated from juveniles born in the cluster of metropolises and large cities in response to a rejection of individualism and search asino, not part of the mass froma .
But do a bit of history and go beyond time and see that the propaganda of the image are as old as humanity, both the Templars and medieval armies and tribes wore their badges, their symbology their dress, differing from the rest and ready for combat.
Each army had its own identity.
why the mark in a broad sense is nothing more nor less than this "symbolism, identity, belonging, being consumers of a product is to be embedded in a group membership or as good marketers call" target.
happens that the brands have always been accompanying cultural and social trends, and it shows in their innovative designs and there that they have struggled to enter niche markets.
But not only the clothing was an accomplice of this trend have been big promoters of the musicians in the decade of the 60 with rockabilly, 70 with rock ¨ n roll, 80 with pop and even today.
Especially the punk era was the trigger that gave jobs to many coiffeurs and designers,
extravagant hairstyles, beautiful, colorful, through the new romantic to reach current and floggers emos. Spreading the market share of sales between albums, movies, bars, discos and even books.
The new series of Harry Potter and Twilight are very similar to those RPGs eighties and the classic films of Stanley Kubrick.
mutate in different circumstances, and even part of the rise of capitalism in the 80's as fashion "yuppie" (an acronym for inlgés young, urban professional).
A wealthy rebels who were the young executives from Wall Street with its distinctive Italian design clothes brand Hugo Boss and Armani, leather briefcases, their financial calculation calculators Hewlett Packard and the first and classic mobile phones Motorolla, being known as bricks, and then participate in the meetings "happy hour" starting at 5 pm in the Irish pubs in the main cities to enjoy two pints of beer at the price of one while sounding pop and new wave bands of years 80 (Iggy Pop, Bowie, Huge Lewis and The News, Blondie and others).
back to the hippie era include a historical fact emerged in the U.S. and England and then spread to the rest of the world was the "baby boom." Cuyo
result was that after World War II aumentacen births of children, this was in the period 1946 to early 1960.
This generation were called "baby boomers" and statistical data are available in the United States born within this period no more and no less than 76 million people.
In 2004, the UK baby boomers held 80% of the wealth around Britain where sales grew enormously autonóviles and demand for building houses for these new residents.
As families increased proportionally increased demand for household products which incorporate new families into the middle class and then transformed into the eighties in families with some areas while generating new business. This is the case occurred in the United States where the baby boomers became businessmen, politicians and intellectuals.
What were the changes? The quest for a better education, the expansion of individual freedom, civil rights, the feminist cause, the right to privacy and rights to gender equality.
All these new requirements were the result of historical events as the assassination of John F. Kennedy, Robert Kenner and Martin Luther King, the man on the moon, the Vietnam War, Watergate, the Oil War, the Cold War, experimentation with toxic substances, women's movements, environmental movements.
Creating a free man of decision, of experience and highly committed to social causes.
most important musical event of the season was undoubtedly Woodstock whose slogan was "3 days of peace and music" (3 Days of Peace & Music). held in Bethel, New York and drew over 400,000 people.
Artists such as Santana, Creedence Clearwater Revival, Grateful Dead, Janis Joplin, The Who, Joe Cocker, Neil Young, Jimi Hendrix among many others, despite the denial of asisistir by The Beatles, The Who, The Moody Blues, Led Zeppelin, The Doors.
musical event was the largest in the history of Rock & Roll Record Companies where sales increased of their products in more than 100% as a result of its success.
The reflection is really wonder if those young people who dream of being dieferentes really are.
to what extent the new urban tribes are the stereotype of revolt to the system if you really are immersed in the system itself, as distinct as a niche market, but in the end system accompanied by social change.
But ultimately this is what identifies them and making them feel unique to relate to others who have the same tastes, the same beliefs, the same hopes.
always dreamed Youth change and that change has always been the brand identity, true to form, true to their differentiation.
Some writers on urban tribes:
Ethan Watters - Rodrigo
urban tribes Ganter - Urban Tribes
Bersoza Raul - That's what urban tribes?
Lola Delgado - Urban Tribes
Some films about urban tribes:
Woodstock, 3 days of peace & music
Pink Floyd The Wall
Clockwork Orange Trainspotting This is England
American Psycho Wave
"The famous Dr. Martens boots"
Marketing Day - May 29 
