Emotional Branding
The author, Marc Gobe, puts us on the stage of the new brand paragima to connect with people.
Emotional Branding is a huge success of best seller in the world of marketing and business. Where we already have available in the market its third reprint.
Power emotional branding strategies and effective. Gobe \u200b\u200bexplains about why many marketers have always ignored the high risk of the powerful emotional dimension branding.
This book provides the necessary support with case studies of the author, using the analysis has answers all the doubts of those engaged in the retail market and distribution channels.
also introduces us to the paradigm of branding that uses high-impact sensory experiences to facilitate an intense and emotional connection with customers or consumers.
revealing details of brand management tools designed for Gobé Brand Focus and Sense .
- Develop unforgettable marks
- Assess the brand's presence in various consumer segments
- Incorporate branding into the product design and architecture
- Provide interactive access to their products via the Internet
Guided step by step toward innovative ways to create powerful and effective branding programs for changes and opportunities of the new economy based on emotions.
About the author:
is Persidente Marc Grob, director and chief creative officer of the firm Desgrippes Grob Goup New York, one of the ten largest firms in the world devoted to branding and the creation brand and image for businesses.
is also responsible for the new brand identity and packaging worldwide, The Coca Cola Company.
Grob The profession of graphic designer is where he studied at the Ecole Professionelle Design Industriel in Paris. His experience has been acquired his extensive experience in developing packaging for global firms, through architecture and structural design.
is the creator of the concept of Total Branding Presence , creating emotional points in the brand-customer relationship.
addition to receiving numerous awards and accolades for its creative brands.
His clients find AirFrance, Estee Lauder, Aol, Ann Taylor, Victoria's Secret, Versace, Gillet, The Limited Inc., Brooks Brothers, Rebook, Gatorade, Sears, Starbucks and IBM among others.
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