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Marketing Department ... So that if we're good.


"MARKETING: FASCINATION AND RIGOR"

Today

employer who is immersed in the business world knows what it means to have a Department Marketing within its organizational structure when they had experienced at some event or just visiting other companies that already have this resource.

In most developed countries the Department of Marketing is one of the essential areas in any organization and is the true face of the company from where successful campaigns and develop new products.

But for a marketing department?

Many people ask this question. Since I have contacted many organizations where the manager of public relations and attention to the accounting assistant accounts or what is worse, the owner of the company unionism.

why this is so important not to confuse between a person trained to finance with trained personnel for marketing, two activities are closely linked to income but targeted to different results.

But what is the similarity?

We know that the race of Economics is very wide but we must not confuse which is the expertise in each area. The same would apply to social sciences if we tried for a psychologist to prepare a lawsuit or a lawyer to define the psychological profile of a defendant, both professions future of Social Sciences.

ideally really responsible for the firm to fulfill their true role of management and accountants to develop their task for which they have specialized.

So it is very important when deciding to create a Department of Marketing at the company, hiring a specialist in the field and that cheap we can get to be expensive.

many

people working in the Marketing Department?

First you must consider how much our company budget to develop the manufacturing area and that will depend on what are the objectives set by the employer.

must be recognized that all growth in infrastructure is an investment not a cost, because if we know how to move in this area, we can see real benefits.

Worldwide Marketing addresses are up to have around more than 50 employees specializing in marketing, advertising, creative, public relations and communication. But this privilege is enjoyed by only large companies like Coca Cola, Google, Microsoft, Mercedes Benz, Unilever and others.

First Steps:

First of all you must create a business organization where, beyond the different offices and sections that this holds, we should design the Marketing Department as dependent on the area of \u200b\u200bhousing management.

Those in human resources in the Marketing Department?

-

Marketing Specialists - Specialists in PR

- Creative

- Social Communicators

In the event that the company does not have the necessary infrastructure may outsource some services such as creativity and communication.

where in many cases the very development of advertising campaigns requires a personal creative team to develop technologies based on Apple platforms.

But what if it should be clear that the marketing department must have at least two people as responsible and visible face of the area. Because the development of campaigns and events requires full provision for the assembly of agendas, conatct of suppliers and customers, meetings and events.

also not forget that marketing plans are methods that require hard work planning, control and research market and they would need to have staff trababaje full-time in our office.

What is you budget that has the marketing department?

As I've mentioned the BUDGET is fully linked to the structure sought. However, both marketing plans, ROI plans (English acronym Return Of Investment), plans for communication and event management of the budget required for this purpose creates a budget dependent on the financial area the company.

In regard to ROI, the estimated investment return of at least 2 years.

As respect to the communication plan, high-impact tool and prompt response, is determined by the cost set forth in the kind of guidelines to be developed (TV, print, radio, outdoor, web, events). Where it is known that advertisements are the most expensive street and web marketing is the cheapest but a very important contact arrival.

For útlimo. What benefits are achieved?

Others would say what are the benefits achieved by counting with a Marketing Department if you really understood all the above, but with broad strokes could mention the following:

- Improve the image of the Company

- Develop new products

- Knowing our actual and potential market

- Know the strategies of our competitors

- Building business ties with other companies

- To improve the qualitative performance

- Meet sales targets and profitability

- go from being a local company to becoming just another global company