Granica This time the editorial in his book addresses an important issue for advocates who want to have a reputation for providing quality service.
This book "The keys to the marketing of law firms" is a real tool that serves as a guide for lawyers to realize that something is changing. Where the population grows and hence the lawsuits grow, all in a simple equation of social and geographical character.
lawyers If you really want to be competitive when taking cases claims, lawsuits, etc, should not forget this important point.
is necessary to realize that the quality was begun in an office and ends in a courtroom.
This book will meet qualitative, quantitative and human will to create a professional profile that has all the essential features that customers require today's competitve in this modern world.
All this without getting an MBA in Marketing or Public Relations; simply following the recommendations and understanding that the old professional practices became obsolete. Finally
may have started this parameter as true growth, whether those lawyers providing continuity beginners or just the old to the activity but the most important improvement.
Every lawyer should be aware that it is a service provider based on a transformation of image communication. differentiation and positioning of the professional and individual study.
Where this is not the right to market but rather, take the marketing to law to make it more effective and competitve.
Every lawyer should be aware that it is a service provider based on a transformation of image communication. differentiation and positioning of the professional and individual study.
Where this is not the right to market but rather, take the marketing to law to make it more effective and competitve.
About the authors:
Francezc Dominguez is a consultant specializing in marketing professional services. As founder
MJC Legal Marketing Consultants, a pioneer in marketing consulting and communication for law firms.
is chairman of professional services marketing Marketing Club of Barcelona. Iolanda
Guiu is director and founder of Garantcom, the first consulting company in Spain specialized in HR management for law firms.
editorial Visit at: www.granicaeditor.com
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