was around 1984 when Jay Conrad Levinson This technique made popular by the publication of his book called "Guerrilla Marketing: Secrets for great small business income." Guerrilla marketing uses the communication channels such as street banners, actors, flash mobs, websites e-mails.
Because of its low cost, small businesses can use this strategy with a high impact result and based on a real advertising creativity in order to position itself in the minds of potential consumers. Where
its target, rather than relying on product features, is set in the psychology of individuals in a combination of technology with traditional marketing channels.
Among the basic technic are: - Ambient media: 100% should cause high visual impact.
- Ambush marketing: is indirect advertising in a sponsored event that is not where the mark is devoid of advertising rights.
Flash mobs: using the Internet channels and mobile phone early arrival. Viral Marketing
: through a web video or global in scope.
About Jay Conrad Levinson:
Born in Detroit where he grew up in Chicago and then get your degree at the University of Colorado, USA.
Levinson is one of the leading experts in marketing worldwide.
His studies in psychology led him to join the group of people from various advertising agencies to be Director of the Leo Burnett Company in London in the area of \u200b\u200bcreativity as well as through Walter Thompson agency and the University of California marketing specialist guerrillas.
Among his works are creative pieces for Wells Fargo, Citicorp, Visa, Viacom, Charles Schwab, BF Goodrich, Club Med, Playboy, Hyatt, Encyclopaedia Britannica, Old Spice, Rolling Stone, Honda, Nissan, Mercedes, Volvo, among others.
visit guerrilla marketing: www.gmarketing.com
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